Pursuits

Nike's Genius Michael Jordan-Roger Federer Mashup

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By Kyle Stock

August 28, 2014 at 8:57 PM UTC

This article is for subscribers only.

Nike's Genius Michael Jordan-Roger Federer Mashup — Photograph by Nike

Michael Jordan’s stellar run as a shoe salesman mirrors his playing career. He’s tired of basketball, so he’s trying another sport: tennis.

Jordan was courtside at the U.S. Open this week as Roger Federer, his Nike teammate, started the tournament in a new pair of sneakers that looked a lot like the kicks His Airness sported in 1988. It was reportedly Jordan’s first U.S. Open, and Nike promoted the event with a video of the two superstars awkwardly plinking around on a piano.