Google Extends Local Ads on Smartphones to Desktops
This article is for subscribers only.
Google Inc. is extending a mobile-advertising feature to the desktop, its most significant ad service to debut on smartphones before moving to computers, as the search provider rolls out technology for different platforms.
The ads show what products are available nearby when users search for items, combining the key digital trends of local, mobile and commerce, said Sridhar Ramaswamy, Google’s senior vice president of ads and commerce, who was put in charge of those businesses earlier this year.