Extreme Moneyball: The Houston Astros Go All In on Data Analysis

Can a former McKinsey consultant build a championship baseball team? The Houston Astros are finding out
Jeff Luhnow and Sig Mejdal Photograph by Ryan Lowry

Professional baseball is an insular business, so when Jeff Luhnow showed up for his first day of work as the St. Louis Cardinals’ vice president for baseball development, he already had two strikes against him: He was a former management consultant at McKinsey, brought in to shake up the organization. And the sum total of his baseball experience was the McKinsey fantasy league and a business school paper he’d written on how the Chicago Cubs could win the World Series.

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