Uber Details Operation Slog to Gain Ride-Share Drivers
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Uber Technologies Inc. pulled back the curtain on the techniques it uses to recruit drivers for its mobile car-booking service, following criticism over its tactics.
The San Francisco-based startup yesterday unveiled Operation Slog, its program to bring on new drivers and drive long-term operations growth. In a blog post, Uber disclosed details of the initiative, including incentive programs to attract new drivers, how it uses brand ambassadors to woo recruits and vehicle financing.