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Nordstrom Wants You to Shop on Instagram

Nordstrom Like2Buy
Nordstrom Like2BuyCourtesy Nordstrom

How do businesses turn Instagram “likes” into sales dollars? That’s the multimillion-dollar question in a retail industry struggling to find the sweet spot between e-commerce and old-fashioned stores.

Nordstrom’s answer: Build a sort of fake Instagram. In a platform that launches this morning, the department store has created a site called Like2Buy that looks like the social network and acts like the social network but links photos directly to product pages on its Web store and stores the photos that users “like.”