Little Caesars' Pretzel Pizza Is Unusual on Two Levels

Menu minimalist Little Caesars mostly trades in three things: $5 cheese or pepperoni pizzas, breadsticks, and soda. Unlike its fast-food peers, it doesn’t do much in limited time offers or menu innovation. But on Sept. 1, the chain will break from convention and introduce a pretzel-crust pepperoni pizza, its first limited-time pizza launch in a decade.

Pretzels have been popular on fast-food menus recently—from Wendy’s pretzel bacon cheeseburger to Sonic’s pretzel dogs. Little Caesars first tested a pretzel crust in 2012 and again earlier this year. The test version had mustard drizzled on the crust—you know, because pretzels love mustard—but the chain found consumers didn’t quite love it on their pizza.