Pursuits
Nissan’s Infiniti Seeks U.S. Trademark for Formula 1 Bend
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Nissan Motor Co.’s Infiniti is seeking a U.S. trademark for “Eau Rouge,” the name of a storied Formula One racetrack bend in Belgium, for a potential luxury car that may cost more than $100,000.
The application, filed by a Nissan lawyer on Jan. 8, is still being considered, according to the U.S. Patent and Trademark Office’s website. Drivers including Formula One championship leader Nico Rosberg will navigate the course at the Belgian Grand Prix this weekend.