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Amazon Expanding Cloud Business Through Pop-Up Stores

Amazon.com Inc. is increasingly trying to spread its cloud-computing business by using brick-and-mortar stores.

The Seattle-based online retailer said today that it will re-open a “pop-up loft” in downtown San Francisco sometime this fall to give developers a place to learn about its Web Services business, where Amazon rents data storage and computing power to other companies. Amazon employees will staff the location so developers can ask questions and attend free technical classes -- as well as chow on pizza and drink beer if they get hungry or thirsty.