Usher's Honey Nut Cheerios Commercial Knows Its Audience

You might have just gotten “Must Be The Honey” out of your head. Now General Mills is implanting the brand in an ad featuring Usher’s recently released song “She Came To Give It To You.”

A new ad shows Usher and BuzzBee having a dance-versation (like what sign language would be if you had to use dance moves instead) about heart health, of all things. (For the dance-challenged, there are subtitles.) Unlike “Must Be The Honey,” General Mills left the song’s lyrics unchanged, instead relying on Usher’s sexy slickness to seduce viewers into buying more Cheerios.