Itau Signs Five-Year Sponsorship Deal With Miami Open
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Itau Unibanco Holding SA, Latin America’s largest bank by market value, will become the lead sponsor of the Miami Open tennis tournament as it tries to take advantage of the city’s growing Brazilian population.
Previously called the Sony Open, the event will be known as the “Miami Open presented by Itau” from 2015 through 2019. Held at the Crandon Park Tennis Center on Key Biscayne, the two-week tournament -- a combined event for the top players on both the men’s and women’s tennis tours -- is owned and operated by talent agency IMG Worldwide Inc.