Dick's Gives Up On Golf

Dick’s Sporting Goods is disgusted with its golf game. As duffers leave the links en masse, the company is quitting as well.

It will still sell some clubs here and there, but its going to focus on serving more rewarding activities such as baseball, football, and mini-trampoline use. In the recent quarter, Dick’s took a $14.3 million impairment charge on its golf trademarks and wrote down $2.4 million worth of clubs, balls, and apparel. The company also forked out $3.7 million in severance, as it laid off almost all of almost 500 of its in-store golf pros in July and started folding some of its 79 stand-alone Golf Galaxy brand stores into its larger “Dick’s” locations.