Apple Inc., Google Inc. and Amazon.com Inc. rose up by riding consumer demand for their products. Now the companies are trying to keep their growth streaks going by tapping another type of customer: businesses.
While the technology giants have long had offerings for businesses, they are now broadening their product line-ups and more aggressively marketing them to companies. Google is pushing to get its computerized eyewear, Glass, into corporations while Apple is adding management tools to its upcoming iPhone operating system. In total, businesses are set to contribute more than 15 percent of Apple’s sales by 2016, up from less than 10 percent now, while Amazon’s enterprise revenue is projected to reach about 10 percent in 2019, double from 2013, according to Evercore Partners and International Strategy & Investment LLC.