Taco Bell to Introduce Dollar Menu Nationwide
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Taco Bell, mimicking a strategy used for years by McDonald’s Corp., is introducing a dollar menu nationwide for the first time.
The Mexican-food chain will roll out the new Dollar Cravings menu with 11 items on Aug. 18, including a chicken mini quesadilla, spicy tostada, potato soft taco and cinnamon twists, the company said in an e-mailed statement yesterday. Taco Bell, owned by Louisville, Kentucky-based Yum! Brands Inc., had tested the menu on a more limited basis last year.