Amazon Helps Mom-and-Pop Store in Barcelona Reach Global Village
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As a child in the 1980s, Ramon Fabregas helped with the flood of Christmas shoppers at the family toy store set up by his great grandfather. Now that he runs the shop, he barely sees any clients.
When local demand for his goods dried up in the depths of Spain’s economic crisis in 2011, Fabregas discovered he could reach a global market selling his products on Amazon.com. Joguines i Bicicletes Gaspar, based in a town 30 kilometers (19 miles) north of Barcelona, now makes 95 percent of its sales over the Internet to places as far-off as the U.S. and Japan.