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Electronic Arts Expands Games Subscriptions to Lure Players

Electronic Arts Inc., the largest maker of games for the latest generation of consoles, is extending its subscription service to more countries as it seeks to attract new players.

The company’s EA Access service became available to users in North America, Australia, New Zealand and western European countries including the U.K. and France, the Redwood City, California-based company said before Europe’s largest gaming exhibition, Gamescom, in Cologne, Germany, which starts tomorrow.