Pursuits
Cristiano Ronaldo's Body, Sponsorship Machine: An Anatomical Guide
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Cristiano Ronaldo is the most famous player in the world’s most popular sport. He looks like somebody animated a Ken doll, grafted it with the DNA of Elvis Presley, and gave it a soccer ball. This makes the Real Madrid forward one of the most in-demand endorsers. Brands want to be associated with everything from his powerful right foot to the occasionally frosted tips of his hair. Nike pays him almost $10 million per year to wear its cleats and apparel.
But it’s not all blue-chip brands in the Ronaldo portfolio.