No More Free Flights for Shamu: Southwest Ends SeaWorld Tie

Say farewell to the Shamu planes in Southwest’s fleet. The airline and SeaWorld Entertainment are ending a 26-year marketing relationship due to what Southwest calls “shifting priorities” for both companies.

Some 30,000 people signed a Change.org petition that urged the airline to stop marketing with the Orlando-based theme park operator, which has come under increasing criticism for capturing and training orca whales in recent years. The company also operates the Busch Gardens theme parks.