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JetBlue Weighs First-Bag Fee in Ticket-Pricing Overhaul

JetBlue Airways Corp., one of the U.S. industry’s holdouts in not charging for a first checked bag, is considering adding the levy as the carrier overhauls the way it prices tickets.

“The concept of a first-bag fee is on the table,” Chief Financial Officer Mark Powers said in an interview. “There is a construct under which we would, in effect, be able to charge for bags.”