Andrew Zobler, Line Hotel's Boutique Warrior

With his new Los Angeles hotel, the Line, Andrew Zobler aims to crush the cutesy, hip, and quirky competition
Photograph by Van Robinson

“If it’s disturbing, it’s supposed to be,” Andrew Zobler says as he rides an elevator at the Line, his Los Angeles hotel. The interior is wood but has been painted to look like cartoon animal fur. “The shock of the elevator emphasizes the sedateness of the rooms,” he explains. The brutal concrete building, which rises 12 stories over an unremarkable block of Wilshire Boulevard in Koreatown, is intended to have a similar effect. From high floors, you can see colorful Mexican grocery stores below and the Hollywood sign to the north. “The artwork here is the views,” says Zobler. “I love the opportunity to create value where other people don’t see it.”

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