Six Flags Blames Thin Crowds on Winter Fallout, Not Higher PricesBy
The chief executive officer of Six Flags Entertainment invoked “long tentacles” during a conference call on Monday, and he wasn’t talking about a new thrill ride. The nastiness of the past winter has stretched into the amusement park company’s second-quarter results through elongated school calendars and shorter holiday breaks, curbing attendance and sales. Yet Six Flags also raised admission prices this spring, helping to offset an 8 percent drop in attendance by enticing customers to spend more money at the company’s 18 parks.
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