Six Flags Blames Thin Crowds on Winter Fallout, Not Higher Prices

Visitors ride the Medusa roller coaster at Six Flags Discovery Kingdom amusement park in Vallejo, Calif. Photograph by Ken James/Bloomberg

The chief executive officer of Six Flags Entertainment invoked “long tentacles” during a conference call on Monday, and he wasn’t talking about a new thrill ride. The nastiness of the past winter has stretched into the amusement park company’s second-quarter results through elongated school calendars and shorter holiday breaks, curbing attendance and sales. Yet Six Flags also raised admission prices this spring, helping to offset an 8 percent drop in attendance by enticing customers to spend more money at the company’s 18 parks.

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