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Keeping Millennials Happy Is Now Its Own Genre of Management Training

Young professionals are restless, especially in banking jobs. Now managers are making it their business to learn what makes them tick.

In the financial-services industry, only about 10 percent of millennials—the generation born between 1980 and 2000—say they plan to stay in their current job for the long term. Across all sectors, by contrast, 18 percent expect to stay put, according to a 2012 survey (PDF) by PricewaterhouseCoopers. In response, banks and insurance companies have begun teaching managers how to cross the generational divide, says Bhushan Sethi, a partner at PricewaterhouseCoopers U.S.