Pursuits
Jeter Tribute Caps Career as Most Marketable Baseball Player
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New York Yankees shortstop Derek Jeter gets a Nike Inc.-sponsored tribute during tonight’s Major League Baseball All-Star Game, capping his career as the sport’s most marketable athlete.
Just before Jeter’s first at-bat, Nike will commemorate his final season with a commercial featuring a range of celebrities and fellow athletes tipping their hats. The ad, called “RE2PECT,” has already gained a following on YouTube, attracting about 3 million views. It also serves as a showcase for other stars with Nike endorsement deals, including top moneymakers Michael Jordan and Tiger Woods.