Global Advertising Spend to Double Pace in 2014, EMarketer Says
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Global advertising spending will increase 5.7 percent this year, more than double the pace of 2013, driven by higher expenditure on digital and mobile marketing, according to a survey by EMarketer Inc.
Total media spending may top $545 billion this year, compared with $516.2 billion last year, which was a gain of 2.6 percent on 2012, the research firm said today in a report. Digital advertising is forecast to increase 16.7 percent to $140.2 billion and for the first time will account for more than 25 percent of total ad spending.