Lyft Gives Up Pink Mustaches to Take On Uber in New York
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Lyft Inc. is taking its ride-sharing service into New York this week and is abandoning its trademark pink mustaches in the process, taking on rival Uber Technologies Inc. in one of the biggest U.S. markets.
The startup will begin with 500 drivers in the most populous city in the U.S. at 7 p.m. on July 11, Lyft co-founder John Zimmer said in a phone interview. The San Francisco-based company has seen strong demand from potential drivers and users in New York, where Lyft’s mobile application was downloaded 75,000 times, he said. To challenge Uber, which operates an unadorned fleet of vehicles, Lyft is giving up in New York the big pink mustaches that usually grace its drivers’ cars.