Alibaba-Backed Kuaidi Challenges Uber in China With BMWs
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Hangzhou Kuaidi Technology Co., a taxi-booking service backed by Alibaba Group Holding Ltd., is adding luxury cars in China to boost revenue as it steps up its challenge to Uber Technologies Inc.
Kuaidi is targeting wealthy travelers with a new smartphone application as it partners with chauffeur companies in Beijing, Shanghai, Guangzhou and Hangzhou, Chief Executive Officer Dexter Lu said in an interview. The new cars include the 5-Series from Bayerische Motoren Werke AG and Audi AG’s A6.