Norwegian Air Begins London-New York Discount Flight Experiment

Norwegian Air Shuttle AS will begin flying to New York from London’s Gatwick airport today as the Scandinavian discount carrier seeks to establish Europe’s first viable low-cost long-haul operation.

The airline will serve John F. Kennedy airport three times a week from London with one-way fares starting at 149 pounds ($255). Initial flights are almost fully-booked, with strong U.S. demand, Chief Executive Officer Bjoern Kjos said today.