Google Ventures’ Secret to Productive Meetings: A Timer

Efficiency nerds have started timing meetings to keep them on track

You’ve been in a meeting that was too long, maybe as recently as this morning. You may have led one, or doodled cats throughout, or checked your e-mail under the table. And despite all the research on dwindling human attention spans, tomorrow will bring another. Steve Jobs famously tried to kill this feature of corporate life by keeping groups small. Occasionally, he would do this by telling the least important person to leave the room. Next came the standup meeting popularized by former Defense Secretary Donald Rumsfeld. These were meant to retire to-do lists quickly by keeping staff on their toes.

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