Viral Media Is Not Dead: Distractify Gains New Investors, Traffic

So much for the end of the viral media craze. Less than a year after its launching, the website Distractify has closed on a $7 million round of Series A funding led by Lightspeed Venture Partners.

Distractify, part of the recent wave of social media-oriented publishers, is rife with the kind of numerical lists and aggregated photos popularized by the likes of Reddit and BuzzFeed. Investors in the new round of funding include Lerer Ventures, the original backers of BuzzFeed. Some recent Distractify posts give a good sense of the editorial vision: