Starbucks Targets Lunch Sales With Handmade Fizzio Sodas

Starbucks Corp., pursuing its expansion beyond coffee to attract customers at different times of the day, will sell handmade sodas in some U.S. stores to boost afternoon sales.

Sodas under the name Fizzio, in flavors including spiced root beer, will be made behind the counter with syrup and a carbonation machine. They will go on sale starting tomorrow in about 3,500 Starbucks cafes in the southern U.S., Cliff Burrows, president of the Americas region, said in a phone interview.