Pursuits
Indian Jewelers Offer BMWs, Discounts to Lure Gold Buyers
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Joyalukkas Group, a gold and diamond retailer in India, is offering 12 free BMW cars and two kilograms (4.4 pounds) of bullion in a lucky draw as it fights a lean season in the world’s second-biggest buyer of the yellow metal.
Others including Gitanjali Gems Ltd., Rajesh Exports Ltd. and Kalyan Jewellers Ltd. are promising everything from discounts to an opportunity to dine with Bollywood celebrities.