Amazon's Fire Won't Set the World Ablaze Just Yet

Jeff Bezos, CEO of Inc., at the unveiling of the Fire Phone in Seattle on June 18, 2014. Photographer: Mike Kane/Bloomberg had to make up for lost time today when Jeff Bezos introduced the company's first smartphone. The Fire Phone, the CEO crowed, ties seamlessly into Amazon's media services, providing movie rentals, TV downloads, e-book borrowing, and Prime video and music streaming wherever you go.

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