Step Aside, Crazy Socks. Colorful Men's Belts Have Gone Mainstream

Bros, your belts may be getting a little boring.

Keen to capitalize on young, urban males (so-called Yummies) and seasoned sartorialists looking to make a fashion statement, retailers are stocking up on an array of brightly colored belts. Like the colorful sock trend that kicked off a few years ago, it’s a way to create demand where before there was none, and with a growing batch of menswear companies vying for share, finding a new product to sell is a smart way to grow the pie. (Same goes for the short-suit.)