Big Tobacco Keeps Pushing Into E-Cigarettes

An e-cigarette user in New York City Photograph by Andrew Burton/Getty Images

R.J. Reynolds announced (PDF) today that it plans to expand its Vuse electronic cigarette brand, tested in four states, to retailers nationally next week, making it the second of the three big tobacco companies to make a serious foray into e-cigs. Lorillard, which acquired Blu eCigs in 2012 for $135 million, now enjoys about 40 percent of the current market; Altria Group owns two e-cig brands and has plans to expand nationally as well.

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