Alibaba Challenges Amazon With Invitation-Only Site
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Alibaba Group Holding Ltd., China’s largest e-commerce company, is expanding its U.S. operations through an invitation-only website for retailers called 11 Main.
The site is meant for specialty shops and boutiques offering products including clothes and jewelry that aren’t available at mass-market retailers, according to a statement on the website. The platform is opening soon, and the home page asks customers who want to shop early to request an invitation.