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U.S. Soccer TV Ad Spending Jump 43% as World Cup Looms

U.S. television advertising on soccer events rose 43 percent since the last World Cup to $378 million in 2013, a jump that mirrored the increased coverage of the sport.

Some 21 U.S. networks, including ESPN, Fox, NBC and Univision, aired 3,891 soccer telecasts last year, up from 11 networks and 2,613 telecasts in 2010, according to data released today by Nielsen NV.