Facebook Photo App Instagram to Expand Advertising Outside U.S.
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Facebook Inc.’s photo-sharing application Instagram will add advertising in Canada, the U.K. and Australia later this year as Chief Executive Officer Mark Zuckerberg seeks to generate more sales from mobile users.
The application, which Facebook acquired for about $700 million in 2012, started to gradually introduce advertising six months ago to avoid alienating its user base, which now includes more than 200 million members.