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Apple Steps Up Campaign to Woo China Developers

Apple Inc.’s effort to make China a growth hub will hinge on winning over more developers like Woody Wan.

Wan is the co-founder of Babeltime Inc., a Beijing-based maker of an iPhone game called Saga of Three Kingdoms. After making his first app for the smartphone in 2011, Wan found little support because Apple had few developer-relations staff in China and had only limited ways for customers to buy the programs. That’s beginning to turn around.