The Cabbage Patch Kids Get a Makeover

The ’80s icons are back, with ties to a contemporary children’s brand
Courtesy Jakks Pacific, Inc.

In the early 1980s, Cabbage Patch Kids dolls were so popular they drove some moms to fisticuffs as they scrambled to score one of the yarn-haired moppets for their daughters. Barely a decade later the dolls had fallen victim to the toy industry’s perennial challenge: winning a new crop of fans every few years when kids outgrow their toys. Now Jakks Pacific, the toymaker that holds the rights to the Cabbage Patch franchise, says it can reinvigorate the brand by linking it to products better known by today’s girls.

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