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Spotify Said in Talks With Vodacom Over Music Deal in Africa

Spotify Ltd. is in talks with Vodacom Group Ltd. on a partnership that would mark the music-streaming service’s first foray into the African continent, according to two people familiar with the matter.

Vodacom, a unit of Vodafone Group Plc, plans to offer its wireless customers subscriptions that include a limited amount of free data to access Spotify’s music library, said one of the people, who asked not to be identified because the matter is private. An agreement with the Johannesburg-based carrier would let Spotify enter Africa after starting in more than 56 countries since it was founded in Sweden in 2006.