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3 Things You May Have Missed in Apple's Developers Conference

Tim Cook, chief executive officer of Apple Inc., delivers a keynote address during the Apple World Wide Developers Conference in San Francisco, California, on June 2, 2014. Photographer: David Paul Morris/Bloomberg
Tim Cook, chief executive officer of Apple Inc., delivers a keynote address during the Apple World Wide Developers Conference in San Francisco, California, on June 2, 2014. Photographer: David Paul Morris/Bloomberg

Apple's annual conference for software developers kicked off today. I’ve been to nearly 20 of these events — from the very dark days of the mid-1990s to the ridiculously good last decade or so. This one was not without its surprises.

The biggest news in Apple land right now is the $3 billion acquisition of Beats, but we didn't get anything new on that besides an innocuous phone call to Dr. Dre on stage. Instead of headphones, today's event was all about software. Here are three things that stood out from the event: