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Super Mario Drives Benz Kart as Nintendo Expands Licensing

Super Mario’s new kart is a Daimler AG Mercedes-Benz and features all-wheel drive.

Nintendo Co.’s mustachioed plumber appears in a commercial for Japanese audiences launched today as part of the Kyoto-based company’s campaign to expand licensing of its characters outside video games. The ad coincides with the release of the Mario Kart 8 game, in which players will be able to drive a Mercedes vehicle for the first time.