Pursuits
Michael Kors Seeks 'Jet-Set' Status Despite All-American Customers
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Make no mistake: Michael Kors is for the jet-set—the well-capitalized consumers who flit around the world from one well-curated closet to the next. The high-end design house has seized on the term like a politician with a talking point.
In a conference call Wednesday morning, the Kors marketing team jammed eight mentions of “jet set” into the script, up from six in the year-earlier period. Here are just a few blurbs from Kors Chief Executive John Idol: