Kenya Bids to Revive Tourism as al-Shabaab Vows Broader War
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Kenya scrambled to revive its tourist industry after a spate of bombings scared off visitors, as the al-Shabaab militant group vowed to broaden its war in Somalia to the neighboring East African nation.
The government will spend 200 million shillings ($2.3 million) on a campaign to include online marketing and global roadshows advertising the country, Kenya Tourism Board Managing Director Muriithi Ndegwa told reporters yesterday in the capital, Nairobi. President Uhuru Kenyatta today announced further temporary measures including the reduction of national wildlife park fees and tax exemptions for air travel.