Koreans Find Overseas Bargains a Click Away
When Lim Ji-han, an office worker in Seoul, decided to buy a television last year, he ordered it from Amazon.com. The Samsung model he wanted was available at a department store, but buying it locally would have cost at least $600 more than the $1,243 he ended up spending. “Why should I pay more for the same, or a very similar, product?” he asks.
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.