Koreans Find Overseas Bargains a Click Away

Shoppers get better prices online, bypassing local department stores
Workers in the shipping department at the Amazon Logistics Center in Pforzheim, Germany, in December 2012 Photograph by Jan-Philipp Strobel/Corbis

When Lim Ji-han, an office worker in Seoul, decided to buy a television last year, he ordered it from Amazon.com. The Samsung model he wanted was available at a department store, but buying it locally would have cost at least $600 more than the $1,243 he ended up spending. “Why should I pay more for the same, or a very similar, product?” he asks.

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