The most popular style of craft beer in the U.S. right now is India Pale Ale. Not only do Americans want hopped-up craft beer in pale and brown ales, they prefer more fragrant, costlier hops.
The average price for all hops was $3.59 per pound in 2013, nearly twice as much as in 2004, according to data (PDF) from the Hop Growers of America:
