Son Invokes Do-or-Die Spirit in SoftBank U.S. Push: Japan Credit

SoftBank Corp.’s Masayoshi Son this month invoked the Samurai’s do-or-die spirit in his battle to be Japan’s biggest phone company and finance expansion in the U.S.

Son is offering 300 billion yen ($2.93 billion) of five-year notes to individual investors at a yield from 1.15 percent to 1.75 percent, according to a filing May 1. The company raised 700 billion yen from households last year within that range, lower than the average yield of 4.55 percent for similarly rated non-investment grade issuers globally as of yesterday, according to Bank of America Merrill Lynch data.