Pinterest Moves to Make Money From Ads With Promoted Pins
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Pinterest Inc., the Internet scrapbooking startup that was most recently valued at $3.8 billion, is finally turning on the money spigot.
Advertisers can now pay to more prominently display their pins, which are the pictures of products that get shared through the site, the San Francisco-based company said in a blog post today. Pinterest has been experimenting with the ads, called promoted pins, since October when it raised $225 million.