Toyota's Silent Subaru Stake Pays Off
This article is for subscribers only.
Toyota is arguably on top of the car world. The company reported an unprecedented profit of 1.8 trillion yen ($17.6 billion) for the 12 months ended March, a surge of almost 90 percent.
Buoyed by a weak home currency, the Japanese giant has been selling more cars than any other company in the world: 10 million in 2013. But Toyota’s hottest cars don’t carry its name or even a Lexus badge, for that matter. Subaru, a company in which Toyota owns a 16.5 percent stake, is putting Toyota sales to shame.