RBC Angling for Return to U.S. Banking as Attacker, Nixon Says

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Royal Bank of Canada Chief Executive Officer Gordon Nixon

Royal Bank of Canada, known for its "RBC nice" culture, is considering a second run at U.S. consumer banking after failing in its last effort, this time as an attacker using new technology. "We would certainly look at returning to the U.S.," CEO Gordon Nixon said in a May 6 interview in Toronto; "What we’d like to do is see whether there are opportunities for us to be more of an attacker in a marketplace where we don’t have an embedded business" Royal Bank seeks to incorporate some of the practi

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