Pursuits

NBC Avoids Sports Price Surge With 16% Olympics Rate Increase

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By Eben Novy-Williams and Edmund Lee

May 8, 2014 at 4:01 AM UTC

This article is for subscribers only.

NBC’s decades-long partnership with the Olympics is paying off.

The network will pay an average of 16 percent more for rights to broadcast the Olympic Games in the U.S. through 2032, far below the price hikes that sports such as soccer and American football have commanded.